- Net sales in 2012: EUR 3,853 million
- Headquarters: Morristown, New Jersey (USA)
A growing number of individuals worldwide select medicines themselves for the prevention or treatment of common ailments, as well as nutritional supplements to support a healthy diet. Many of them place their trust in tried-and-true nonprescription products from Bayer HealthCare's Consumer Care Division. One example is Aspirin, a more than 110-year-old brand that enjoys an unsurpassed level of global familiarity.
The Consumer Care Division specializes in medicines available without a prescription, also known as over-the-counter (OTC) products. We offer products in most OTC categories, such as the pain relievers Aspirin™ and Aleve™ and the dermatology products Canesten™ and Bepanthen™/ Bepanthol™. The product range also includes nutritionals such as Supradyn™, One A Day™, Berocca™ and Redoxon™, antacids such as Talcid™, and cough -and-cold products such as Alka-Seltzer Plus™ and White & Black™. Consumer Care is a leading player in the OTC market and also offers prescription dermatology products. The division’s sales and distribution channels are generally pharmacies, although supermarket chains and other large retailers are also of significance in certain important markets such as the United States.
Among its most well-known brands are:
Bayer Aspirin™, Aleve™, Aktren™ and Midol™
- Gastrointestinal products:
Alka-Seltzer™, Antra™, Lefax™, Phillips'™ Milk of Magnesia, Rennie™ and Talcid™
- Dermatological/topical products:
Bepanthen™, Bepanthol™, Canesten™, RID™, Germolene™, Germoloids™ and Bactin™
- Cough and cold remedies:
Alka-Seltzer Plus™, Aleve™ Cold & Sinus and Tabcin™
- Multivitamins and dietary supplements:
Berocca™, One-A-Day™, Pluravit™, Supradyn™, Flintstones™, Elevit™ and Redoxon™