“Climbing with diabetes requires stamina, special physical skills and a good physical feeling.” Andreas Hüsch knows, what he is talking about: he has type 1 diabetes. Yet, Hüsch has just climbed the Aconcagua - with 6,962 meters the highest mountain in the Americas. His first big tour to one of the Seven Summits led him to an altitude of 6,600 meters – and therewith almost to the summit.

What works all over the globe regardless of language barriers? Brands! Good branding makes people think of a certain brand as soon as they see a specific color, symbol or picture – even without seeing its name. But it’s not easy. Global Brand Teams for Bayer HealthCare’s pharmaceutical products have to create a consistent experience around the world across completely different cultures, traditions and markets.

How does a drug reach the place where it’s needed inside the body in the right concentration? With many different models, Bayer HealthCare colleagues in Drug Metabolism & Pharmacokinetics (DMPK) work on precise predictions on how a substance will behave in the human body – long before the first trials with patients begin.